Which are the best seo books? Which ones provide you with the most bang for your buck?
You can't really compare marketing books because of the difference in what they deliver. A book that will teach you how to make a million dollars online is not the same as a book that will teach you the principles behind making a certain amount of money each week. Therefore, it's not enough to simply look at what the book offers; you need to know why they offer what they do.
In order to determine what makes a book successful, you need to consider its author's own strengths and weaknesses. Their background, experience, and knowledge on the subject matter can all be weighed against each other to come up with a ranking.
If you have the ability to dig into the writer's past work, then you'll probably be able to easily find out which of their books are bestsellers and which ones don't do well in the sales department. You can get hold of their first two or three books, read through them, and see which one stands out above the rest.
The worst thing you can do is base your decision solely on the author's true feelings on the matter, even if you really agree with him or her. Take your time and ask the writer directly how they feel about the subject matter in their book.
If you find yourself wanting to learn more, then you'll definitely need to develop a good understanding of the subject matter before diving in headfirst. This will help you ensure that the person you're dealing with is serious about bringing their expertise and their knowledge to bear on your situation.
The best seo books are ones that have been used and tested by experienced online marketers. If the author of a book was serious about the information he was providing, then they would not need to use methods and techniques that other people have already learned and successfully used.
What makes the best digital marketing books truly effective is when they were written by someone who had their own website, blog, or article marketing business. A lot of times, those who use internet marketing practices, have a passion for the subject matter that can be seen from their writing and their strategy behind them.
If the author of a book truly understands how internet marketing works, then they will share that knowledge with others who they believe will benefit from it. When you're dealing with someone with genuine passion, there's really no better teacher than experience.
If the author's experience with online marketing helps to hone their skills, then that can only mean that the information they share can also help others. You may also want to consider the quality of the marketing services that the author uses for their clients.
You don't want to learn how to make a million dollars from a marketing book that requires you to pay a monthly fee to be part of its mailing list. You definitely don't want to learn how to create a viral marketing campaign from a marketing book that only has a ten-day supply of traffic.
Another final factor to consider is whether or not the marketing methods and tools being employed by the author have been proven to be effective. You may not be sure how any particular technique will work, but having a hand in developing the strategy can give you some important confidence.